The Challenge

ANDA faced the challenge of modernizing a digital platform whose outdated interface and unintuitive navigation no longer satisfied the needs of its more than 250,000 members, negatively impacting the user experience. The system presented performance deficiencies and a technological rigidity that prevented the integration of new functionalities key to business growth, limiting its responsiveness to the current demands of the Uruguayan market. Faced with this, a comprehensive update was needed, focused on optimizing usability, reinforcing data security, and scaling digital services, guaranteeing an efficient transition that aligns technological innovation with the institution's strategic values of well-being and solidarity.

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ANDA web site

The Solution

DigitalProjex developed a more modern version of the ANDA website, focused on optimizing the user interface and design to offer more intuitive navigation. This update integrates key functionalities such as quick benefit consultation, digitization of procedures and online transactions, and an efficient system for credit applications directly from the platform. Furthermore, security protocols have been reinforced to ensure full protection of personal data.

The Result

This strategic update generates a positive two-way impact: for affiliates and partners, it translates into greater convenience and time savings by being able to self-manage credits and procedures from anywhere, providing them with a secure digital experience that strengthens their trust in the institution. On the other hand, for ANDA, the new website developed by DigitalProjex optimizes operational efficiency by reducing in-person and telephone support, projecting a modern institutional image aligned with current demands. In addition, the platform becomes an engine for loyalty and growth, facilitating the segmented dissemination of information and new services, ensuring the sustainability of the organization through more direct and effective communication.

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