Time control of advertising guidelines and national music
URSEC (Regulatory Unit of Communications Services of Uruguay) is a public institution responsible for regulating and overseeing telecommunications, broadcasting, and postal services in Uruguay. URSEC ensures the quality, accessibility, and competition of these services while promoting transparency and independence. Its mission is to foster development, protect users and consumers, and strengthen its regulatory role to serve the public interest.
The Challenge
URSEC faced a significant challenge in the inefficient manual analysis of national music playback times and the duration of advertising spots on radio and television. This process, essential for ensuring media quality and regulatory compliance, consumed excessive time and resources. The lack of automation hindered the effectiveness of regulations and the enforcement of quality standards. URSEC needed a technological solution to streamline this process, making it faster, more accurate, and efficient.
The Solution
DigitalProjex played a key role in developing a web application that incorporates an artificial intelligence algorithm designed to analyze digital audio signals. Using deep learning techniques, this algorithm efficiently monitors and controls national music playback times and advertising durations across radio and television. The automated solution provides continuous and scalable analysis, eliminating the need for high operational costs. Through advanced machine learning and signal analysis, the application automatically classifies and divides audio and video content. It captures data, generates statistics, and sends compliance alerts, offering detailed insights such as hourly advertising statistics and the percentage of national music broadcasted.
The Result
DigitalProjex’s solution has successfully automated the analysis of music and advertising, significantly improving the efficiency of URSEC's regulatory processes. The new system provides continuous monitoring, saving time and resources while ensuring regulatory compliance. This solution not only enhances transparency and control but also ensures the protection of national music authors' rights by guaranteeing minimum broadcast times. Additionally, it optimizes the regulation of advertising times, contributing to better media quality and fairness in broadcasting.
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